Ferment & Co.
A full brand identity and Shopify commerce build for a specialty beverage maker launching across retail and direct-to-consumer in a single season.
- Engagement
- 12 weeks
- Year
- 2025
- Scope
- Brand · Packaging · E-commerce
The brief
Ferment had a product people loved and a label that looked like everyone else on the shelf. They needed a name system, packaging, and a store that could hold up next to legacy brands three times their size.
We worked with the founders to frame the category opportunity, built a brand system designed for a growing SKU range, and shipped a Shopify storefront tuned for wholesale and DTC on the same timeline.
What we made
A coherent brand that works on a can, a shelf, a phone, and a wholesaler's order form.
-
01
Naming & voice
A product naming framework, voice guide, and copy system for labels, site, and trade materials.
-
02
Packaging system
Bottle and can architecture designed to scale from four SKUs to forty — printed across three suppliers.
-
03
Shopify storefront
Custom Shopify theme with subscription, bundle, and wholesale flows. Ships new SKUs in under an hour.
-
04
Retail toolkit
Shelf-talkers, case cards, and sell sheets drawn from a single design system — no one-off templates.
The packaging got us into three national accounts before the store was even live. The store turned our D2C from a side project into a real channel.
Results
Measured in the first four months on shelf.